Man on the Boon Store

Man On The Boon Store is one the most beautiful men’s clothing stores that we’ve bumped into in Seoul. It’s kind of a shop-in-shop in the big department store Shinsegae in Jung-gu, but the store is still huge! The interior concept is done by the Japanese architects of Wonderwall and it’s based on the house of a fictional person, named Mr. Boon. Mr. Boon is a young, travelling archaeologist, who collects pretty objects from all over the world to store it in his house.
Each part of Mr. Boon’s life, including his background, can be traced back in the design of this beautiful clothing store. This gives the shopping customers the feeling that they’re taking a look in his life.

Man On The Boon closet

Besides the beautiful interior, Mr. Boon also has an impressive closet. Based on his closet, you can tell that he’s a stylish man by wearing clothes and accessories of Acne, Adam Kimmel, Ambush, Band of Outsiders, Bedwin, Mark McNairy, Nanamica, White Mountaineering, Opening Ceremony, Woolrich Woolen Mills and many other nice brands.